Our Approach to SEO

At RQA Solutions, we believe in transparent, ethical, and effective SEO.

We don’t offer cookie-cutter packages or make unrealistic promises. Instead, we work with you to understand your goals, your customers, and your local market.

Our approach is:

Personalised – No two businesses are the same.
Data-driven – Strategies based on real research and results.
Local-focused – Helping you dominate your service area.
Sustainable – Avoiding risky “black hat” tactics that get penalised.

Our SEO Services Include

We start with a detailed SEO audit of your website to find technical issues, content gaps, and optimisation opportunities. Then we build a clear, customised SEO strategy tailored to your goals and market.

We identify the search terms your potential customers are using in your area. Targeting the right keywords is essential to attract qualified traffic that converts.

1. SEO Audit and Keyword Research

We optimise your website’s pages to make them clear, relevant, and search-friendly.
This includes:

Meta titles and descriptions.
Headings and content structure.
Internal linking.
Image optimisation with alt text.
Clean, keyword-focused URLs.

2. On-Page SEO

We ensure your site is built to perform.

Fast loading times.
Mobile responsiveness.
Crawlability and indexing.
Fixing broken links and errors.
Implementing structured data where relevant.

3. Technical SEO

High-quality content is the backbone of SEO. We help you create and optimise website pages, blog posts, and service descriptions that answer customer questions and build authority.

4. Content Optimisation & Strategy

We’ll optimise your Google Business Profile so you show up in local searches and Google Maps.

Complete, accurate business information.
Engaging photos.
Customer review strategies.
Local citations and directory listings.

5. Local SEO & Google Business Profile

SEO isn’t a one-time job. We offer ongoing SEO maintenance packages to keep your site optimised as algorithms change and competitors evolve.

Monitoring rankings and traffic.
Regular site audits.
Continuous content updates.
Monthly reporting and strategy reviews.

6. Ongoing SEO Maintenance

What Is SEO?

Search Engine Optimisation (SEO) is the process of improving your website so it ranks higher on search engines like Google.

It’s about making sure people in your local area can find you when they need you. That means showing up for searches like:

beauty salon Dunfermline
builders Fife
best local plumber Kirkcaldy

When your customers search, you want your business to appear on page one. That’s what SEO delivers.

Why Your Business Needs SEO

If you have a website but no SEO, you’re effectively invisible. Over 80% of people never click past page one of Google. Without optimisation, your competitors are getting the traffic — and the business.

Benefits of investing in SEO with RQA Solutions:

Increase local visibility in Google Search and Maps.
Attract more qualified leads actively looking for your services.
Build trust and credibility with customers.
Get sustainable traffic that doesn’t rely on paid ads.
Grow your brand in your local area and beyond.

SEO Services for Dunfermline, Fife & Beyond

Rank Higher. Get Found. Grow Your Business.

At RQA Solutions, we help businesses in Dunfermline, Fife, and throughout Scotland improve their online visibility, attract more local customers, and grow sustainably with professional SEO services.

We know that SEO isn’t a one-size-fits-all solution. Whether you’re a small business in Kirkcaldy, Glenrothes, Inverkeithing, Edinburgh, Perth, Falkirk, Stirling, or Aberdeen, we build tailored SEO strategies to get you real, lasting results.

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Our Local SEO Focus

We specialise in local SEO — helping small businesses get found in their own communities.

Our SEO services are tailored to the unique needs of businesses in:
✅ Dunfermline
✅ Kirkcaldy
✅ Glenrothes
✅ Inverkeithing
✅ Edinburgh
✅ Perth
✅ Falkirk
✅ Stirling
✅ Aberdeen

Local SEO ensures that when someone searches for services near them, your business stands out. From Google Business Profile optimisation to local directory listings and location-specific content, we make sure you’re found by the people who matter most.

SEO for All Types of Local Businesses

We work with small businesses across industries in Dunfermline, Fife, Edinburgh, and beyond. Whether you’re a tradesperson, professional service, retailer, or creative, we tailor our approach to suit you.

Examples include:

Local trades and contractors
Professional services (lawyers, accountants, counsellors)
Retail shops
Building and joinery companies

FAQs – All You Need to Know About SEO

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How do you measure SEO success?

We use clear, trackable metrics:

Search engine rankings for target keywords
Organic traffic growth
Website engagement and conversions
Google Business Profile views and interactions
Lead generation and sales

We provide regular, easy-to-understand reports so you see real results.

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Do you work with businesses outside Dunfermline and Fife?

Yes! While we specialise in local SEO for Dunfermline and Fife, we also serve clients in Kirkcaldy, Glenrothes, Edinburgh, Perth, Falkirk, Stirling, Aberdeen, and across Scotland. We tailor our approach to your location and target audience.

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How often should my website be updated for SEO?

SEO is an ongoing process. Search engines favour fresh, relevant content. We recommend regular updates: adding new pages or blog posts, refreshing existing content, and ensuring all technical elements stay optimised. Our ongoing maintenance plans help you stay ahead of competitors.

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What are some common SEO mistakes you help fix?

Missing or duplicate meta titles and descriptions
Slow site loading speeds
Poor mobile responsiveness
Thin or duplicate content
Broken links and crawl errors
Unoptimised images
Lack of clear keyword targeting

Our audit process identifies these issues so we can fix them and improve your rankings.

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Will SEO help me get more local customers?

Absolutely. Local SEO strategies are designed to attract customers in your service area. We optimise your website, content, and Google Business Profile to ensure you’re found by people searching for your services in Dunfermline, Inverkeithing, Kirkcaldy, Glenrothes, Edinburgh, Perth, Falkirk, Stirling, and Aberdeen.

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How do backlinks help my SEO?

Backlinks are links from other reputable websites pointing to yours. They act as “votes of confidence” for search engines, signalling that your site is trustworthy and authoritative. We help develop a sustainable link-building strategy to improve your site’s credibility.

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What is a Google Business Profile and why is it important?

Your Google Business Profile (formerly Google My Business) is what appears in local search results and Google Maps. Optimising it helps your business show up when customers search for services “near me.” We ensure your profile is complete, accurate, and appealing to local customers.

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How do you choose the right keywords for my business?

We conduct detailed keyword research using industry tools and local data. We focus on search terms your customers actually use in your area, balancing high-volume, competitive keywords with long-tail phrases that are easier to rank for and often lead to higher conversions.

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Do you provide SEO for e-commerce websites?

Yes! We can optimise e-commerce sites to improve product page rankings, drive organic traffic, and increase sales. Our e-commerce SEO includes optimising product descriptions, images, categories, site structure, and technical elements for better visibility in search results.

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What is the difference between on-page and off-page SEO?

On-page SEO involves optimising elements on your website, such as titles, meta descriptions, headings, content, images, and internal links. Off-page SEO focuses on external factors like backlinks from other sites, social signals, and brand mentions that boost your site’s authority and rankings.

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Do I need SEO if I already run Google Ads?

Yes! Google Ads provide instant visibility, while SEO builds long-term, organic traffic. The most effective marketing strategies use both: Google Ads for quick results and SEO for sustainable, cost-effective growth.

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Can you guarantee #1 rankings on Google?

No reputable SEO provider can guarantee #1 rankings for every search. Search results depend on many factors, including competition and algorithm updates. We focus on ethical, effective strategies that improve visibility and deliver sustainable results.

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How much do SEO services cost?

Our SEO pricing is flexible, depending on the size of your website and the level of service you need. We offer affordable options for small businesses and always provide clear, transparent quotes with no hidden fees.

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What does your SEO service include?

Detailed website audit and strategy
Keyword research focused on your local market
On-page SEO optimisation
Technical SEO fixes
Content strategy and optimisation
Local SEO and Google Business Profile setup
Ongoing SEO maintenance and reporting

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Do you offer Local SEO services?

Yes! We specialise in Local SEO for businesses in Dunfermline, Inverkeithing, Kirkcaldy, Glenrothes, Edinburgh, Perth, Falkirk, Stirling, Aberdeen, and across Scotland. We optimise your website and Google Business Profile so you show up in local searches and Google Maps results.

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How long does SEO take to show results?

SEO is a long-term strategy. Most businesses start seeing noticeable improvements in 3–6 months, depending on competition, website history, and investment. Ongoing SEO maintenance helps sustain and grow those results over time.

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What is SEO and why does my business need it?

SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher on search engines like Google. It helps customers in your area find your business when they’re actively looking for your services, increasing traffic and sales without relying only on paid ads.